Real Estate Social Collective was our first client to work through our proprietary branding process. In order to develop the branding and messaging necessary, we walked the client through a series of questions, activities and critical thinking exercises to determine the key descriptors of her business and personal brand. The completion of that session allowed us to dive into the strategy behind Real Estate Social Collective. In order to accurately represent this brand, we hacked into our client’s business DNA, creating a messaging and visual framework that authentically represented the clients goals, aspirations and talents. The result was a comprehensive brand guide that included a visual identity, design elements to be used across a website and social platforms, strategic messaging and more. We are really pleased with the results of this process, which has set the stage for how we work with all our clients who need branding and business strategy support.