Marketing Skills Toolkit

This project was in association with our client, Startup Waco. The Marketing Skills Toolkit is self-guided curriculum, designed to offer thousands of dollars of marketing consulting in one, easy to navigate workbook.  This toolkit accompanies Startup Waco’s Business Blueprint program and required strategy, communications and design to create a finished product.

When mission and passion collide, it creates a piece of work we want to feature over and over again. Our strategy and communications team really knocked it out of the park with this one. The Marketing Skills Toolkit resulted in a comprehensive, 92-page workbook packed with valuable content and resources to guide participants in executing an impactful marketing strategy.  For the design of the workbook, we focused on highlighting and formatting the content in an easily digestible manner. Our focus was to create something that would inspire entrepreneurs and equip them with the materials needed to launch their own marketing campaign.