Product design is always one of our favorite tasks, so helping Laurel Mercantile Co. with their spring products was a memorable project that we are proud of! When tasked with the spring tees, the direction we went was a spring-like, feminine-leading, on-brand and versatile design across a bevy of products. The logo for the Passageway Collection was a project that needed to correspond not only to the Laurel Mercantile Co. brand, but also the Vaughn-Basset Furniture brand. This logo needed to bridge the gap between two established brands, all while making a name for itself. Our focus was to create a high-end, professional and classic feel, both simple and adaptable to allow for transfer onto signage, digital ads, assets, websites and all printed collateral necessary for furniture sales.