Harvest Farmacy

This Texas Elderberry Farm brought their Elderberry Wild Cider Health Tonic to The Starving Artist in search of the overall branding and product packaging for their nature-made immune support. The client had a vision of a bright fuchsia color to match the color of elderberry stems, paired with a deep purple to represent the elderberries themselves. The clients were in search of something vibrant, fun and eye-catching, all while paying homage to their roots as Texas farmers created a product with Texas-grown elderberries.

We LOVE clients that let our creativity run wild, and that’s exactly what we did when piecing together the brand for this Wild Cider Health Tonic. The logo and identity process allowed us to explore different concepts, ideas and visual aesthetics. Inspired by the fuchsia and berry colors of the elderberry plant, we created a logo and a brand identity that packed a punch. Staying away from the classic (and sometimes overused) “apothecary” look and feel, we went for a modern, hand-crafted twist.