Chariot Innovations creates accessible technology and therapeutic devices to aid people of all ages. They were searching for a partner to help communicate their mission to transform lives through strategic branding, visual identity and a website. They had a pre-existing logo but were open to a complete rebrand with a strong emphasis on creating messaging for their target audience that was as impactful as it was easy to understand.
We worked alongside Chariot Innovations to craft clear, concise messaging and a strong visual identity. These elements portrayed the innovation that this brand was built on. We developed messaging to target specific audiences including, parents/caregivers of people with disabilities, physical therapists, and schools and universities with physical therapy clinics for athletes. Our concise messaging focused on the initial hook to grab the viewer and quickly relay information about Chariot Innovations. To create their new logo, we went to the root of their technology, which is a 3D movement hippotherapy technique moving along the X,Y and Z axes. Take a look below to see how we incorporated that into their new logo.
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