The story behind Buds of Texas really fueled us to create a strong, meaningful visual identity through full-service branding sessions. Our goal was to take the memory of the owner’s grandfather, Bud, and create a look and feel he’d be proud of. The illustration style we landed on was inspired by the renderings of Matisse. The client’s artistic style led us to pull in that visual component and make it our own. We wanted to communicate the personal touch, high-end floral design and regular access to beautiful arrangements that Buds of Texas was built on.