Bloom Waco

This Waco-based floral company was in search of a partner to establish a simple, compelling e-commerce site as well as print collateral pieces. Bloom Waco had an existing brand focused on providing customers with fresh-cut flowers local to Waco, Texas. They were especially looking for an easy-to-navigate e-commerce site and clear, concise messaging.

We took their existing logo and brand identity, and elevated it through strategic design, communications and web development to build a website from the ground up, incorporating an e-commerce subscription service. Our focus was to reach and connect with their audience and emphasize their commitment to local growers. The subscription service we built allows locals to subscribe monthly or bi-month to receive a freshly crafted bouquet delivered right to their door. We built upon the pre-existing visual identity and leverage its clean, simple and artistic elements to let the bouquets shine.