Startup Waco Branding

Startup Waco is a Waco-based client that came to us with a pre-existing brand missing many crucial branding elements. They needed a partner to come in, re-evaluate their needs from a high-level perspective and then get to work fully developing the brand. Startup Waco was formed when a team of independent thinkers, spanning all sectors of the Waco community, came together to formalize an entrepreneurial ecosystem.

We participated in one brand strategy session with Startup Waco to pinpoint the organization’s UVPs, mission statement and guiding principles. The result of these sessions allowed us to establish their brand values and guidelines, which inspired the final visual identity. To communicate their newly refined brand to the world, we launched the Startup Waco website to be the intersection of brand aesthetics and clear communication. As the hub for local entrepreneurs, all of Startup Waco’s information needed to be clearly outlined and easily accessible.